Why The Leads Finder is Better Than Direct Mail Marketing
I’d really like to know who came up with the so-called great idea of sending out a bunch of postcard advertisements to well just about anyone whose address you can find online or in a local phonebook. Who on earth thought this would be a great idea? You aren’t generating sales leads with this method – you are targeting any consumer whose address you can get a hold of.
Think of the cost. Not just the time it takes to design that postcard and print it (which you will probably need to pay a professional to do), but what about all those postage stamps? Now lets say you have an online website and have a form where users can sign-up to get these mailings. This is okay because people are requesting them. Just finding a list of names and addresses is nothing but a waste of time and money.
Say you are a renter who rents an apartment, meaning your lawn care is likely handled by your landlord. What are you likely to do when you get a postcard in the mail advertising affordable lawn mowing? If you even take the time to read it, you’ll toss it in the trash. Remember, your landlord takes care of the lawn mowing. Now, that might have just been .50 cents down the drain but that .50 cents adds up. Wouldn’t you hate to be the poor sucker who paid for it all?
The LeadsFinder will save you loads of money overtime. Find those who express interest in what you have for sale (whether it be a product or a service). Hopefully you are directing them to an online website where your products or services are sold.