Contacting Sales Leads by Email: Dos and Don’ts
If you are a business owner who uses the internet or the Leads Finder to find sales leads, you should have a long list of email addresses. You might be ready to start making contact now with those sales leads. Are you? If so, keep reading on for some helpful dos and don’ts when making that contact via email.
DO find viable sales leads. If you are using our free Leads Finder trial or if you have purchased the Leads Finder, you are already ahead in the game. You can find a number of cheap email lists floating around the internet and they are disguised as sales leads. When you have nothing other than an email address, you can’t determine if that individual is within your targeted market. Is it a waste of time to contact them? You don’t know, but you will know if you utilize the Leads Finder to find sales leads.
DON’T underestimate the power of a good email subject line. The body of your email is important; it is your chance to convert a lead into sale. But first, you must get your sales leads to read your emails. Many people delete emails from people they don’t know right away. So this doesn’t happen with you, captivate your sales leads with your subject line and entice them to read your email. There are two different ways to do this; create a catchy slogan or go with the “in response to your post on EXAMPLE.com.”
DO use a business email address or at least a professional one. If you run an online store, your web hosting package should come with some email accounts. This is good because your email address will be like example@domain-name.com. If you run an unofficial business on the side, you might need an email address. You can use a personal email address if the name is appropriate.
DON’T just provide a link to your online store. A link and nothing more is one of the worst things you can send to sales leads. These types of messages are often confused as spam and deleted immediately. Yes, provide your sales leads with links to your online store or an address to your local business, but include more information too.
DO mention why you are contacting your sales leads. This is ideal if you used the Leads Finder to find sales leads. You didn’t just get a list of email addresses, but saw online where these individuals expressed their place in your targeted market. Since these sales leads often made a post online, you can do something along the lines of “In response to your message on…”
DON’T make your email a straight-up sales pitch; DO insert a small personal message. Luckily, this can be done in bulk. Group your sales leads into categories together. Lets say you are a real estate agent. Sales leads for you are people who need help selling a home and those looking to buy a home. These are two very different types of sales leads; therefore, they deserve different messages. I noticed you were looking to buy a home or I see you have a beautiful home for sale might do the trick.
DO leave all of your contact information. Do more than just leave your sales leads with a link; leave them with your name, company name, and position. If you operate a local business, include your name, email address, and physical address as well.
Now that you got some helpful tips on contacting sales leads by email, are you ready to get started? Click the link about to try the Leads Finder for free; find sales leads for yourself today!